About Me

I'm the wrong side of 50, and have been working in marketing since 1993, specialising in digital since 1999, so I've seen enough successes and failures to usually know what to do (and crucially, what not to do) in business, marketing and in digital tactics.

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I've managed teams of up to 38 people and digital budgets of up to £20 million a year, across brands including Tesco, Microsoft, Wickes and the National Lottery. So whatever you're dealing with, I've probably seen a version of it before.​

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I pride myself on cutting through the confusing and annoying layers of acronyms and technowaffle to get to the fundamentals of how digital can help us all to do business better, and fundamentally to make more money.

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Sometimes my advice will be about how to adapt to enable more of your business to be done online, sometimes it may be how to upskill your staff to make digital communications easier, and sometimes it will be digital campaign activation - getting more people to your website, encouraging them to interact and spend more, and come back more often.

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Based in Hertfordshire and working with businesses across the UK, whatever the size of the organisation, from sole-trader to international giant, I can make your digital better - and my promise is that you'll feel good about it, and be more able to spot and avoid the waffle for yourself for the future.

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Right now I'm particularly focused on helping small businesses navigate AI. My aim is to separate the genuinely useful from the hype, and find the practical applications that save small business owners real time and money.

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Bonus fact: I wrote my first computer program in BASIC at the age of 12. Some things never change.