Driving Website Traffic

You can't sell anything to non-existent customers, so the crucial first step is to get them to notice you in the crowded online world.

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Most website traffic still comes from search engines, and with the near-global dominance of Google, that means ensuring you are found and visible on the search results pages.

 

SEO (optimising for organic/free search) should always be your first step, along with making sure your data is consistent and correct across all types of listings such as maps, images, and 3rd party reviews.

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Paid search can be a hugely successful way of getting cost-efficient traffic for key areas of specialisation, and is measurable across every action on your site for some great customer information to help you to make better future decisions.

 

And with AI-powered search changing how people find businesses online — through Google's AI Overviews, ChatGPT and Perplexity — being visible in those answers matters more than ever. We'll make sure your business shows up where your customers are actually looking.

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Channels included in our analysis and service offering:

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• SEO/ organic search - showing where you can gain free clicks

• AI/GEO - AI answers

• Google Ads and Microsoft/Bing Ads - paid search for campaign activity

• Local listings/ Google Business /Maps profile - show on location searches

• Social media traffic - planning and creating compelling content to drive engagement, and using Meta and TikTok ads to boost and widen the reach

• Email campaigns - planning regular newsletter content and also triggered campaigns based on user behaviour

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