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![Efficiency.png](https://static.wixstatic.com/media/ec11db_1411a384ee224263ad6d3fd03b8d6c0c~mv2.png/v1/fill/w_461,h_466,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Efficiency.png)
Efficiency
Get more, spend less
Every penny saved on CPC (cost per click), or 1% rise in high converting audience segments eventually flows though to your bottom line in money saved, or extra profits made from the same activity.
By continually testing different images on a Facebook advert, layouts on a website page or wording on a button, we can make statistically small but commercially significant impacts on the overall success of your activity.
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